What is the NPS? The Net Promotor Score is a measure of the number of promoters of your product. It is a very simple matrix that tells you how your product is perceived overall by end users — it is the overarching feedback, the north star of any product. In a single number, it tells you whether your product’s consumers are promoters or distractors. Why NPS? Simple for the user It’s just a one-line question: “How likely would you recommend [the product, service, or brand] to a friend or colleague? The user has to give his feedback in the form of a rating on an 11-point scale from 0–10. That’s it One line question and 1 tap to answer, simple and easy. General feedback The NPS provides general feedback on the product as the question is very generic An example of the Google Pay NPS would be to include the UX of the product Ease of payment Ease of dealing with service refusals/errors Security of payment Benchmarking against competitor NPS helps benchmark your product against direct co...
This blog is about product, businesses around products, product case studies. I would be expressing my opinion and analysis of contemporary products. This is also an experiment around product related case studies, business case studies, UI UX of B2B and B2C products. I would also talk about upcoming technologies, and how new technologies are going to change the product development testing and deployment. How user navigation is going to change with new and improved capabilities in mobile devices.